Capture Events

Integrate your existing platforms with the Tallymarks API to capture your customer events.

Action
  • Registration
  • Unsubscribe
  • Add Product to Cart
  • Accessing a Page
  • Completing a Survey
  • Completing a Game

Order
  • Completion of an order in an ecommerce shopping cart

Transactions
  • Payment or transfer of funds
  • Transfer of funds

Points
  • Earn Points of Points within the TallyMarks platform

Calendar Based
  • Anniversary date of joining
  • Create Action events using date based triggers relative to previous events

Basket
  • The current contents of an ecommerce shopping cart/basket

Target With Ease

Quickly configure rules to target and incentivize your customer behavior. Quick integrate into your existing marketing platforms. Build simple to complex promotions by combining rules and outcomes. Execute your own points-based loyalty platform.

Action
  • Type/Namespace
  • Reference
  • Quantity
  • Customer Exists in a Segment
  • Nth Action
  • Every Nth Action
  • Repeat of action x times in the last n - days/month.
  • Repeat of action x times since a specified date
  • More...

Order
  • Type/Namespace
  • Reference
  • Order Total
  • Tax Total
  • Shipping Total
  • SKU in Order
  • Vendor in Order
  • Bin, Bank or Scheme
  • Segment
  • Payment Amount
  • Nth Order
  • Every Nth Order
  • Lifetime value of Orders
  • Customer Exists in a Segment
  • Repeat of order x times in the last n - days/month.
  • Repeat of order x times since a specified date.

Transactions
  • Type/Namespace
  • Reference
  • Quantity
  • Nth Transaction
  • Every Nth Transaction
  • Lifetime value of Transactions
  • Customer Exists in a Segment
  • Repeat of transaction x times in the - last n days/month.
  • Repeat of transaction x times since a specified date

Points
  • Type/Namespace
  • Quantity
  • Previous Balance
  • Points Balance
  • Campaign
  • Lifetime Points Earned
  • Customer Exists in a Segment

Calendar
  • Years since joining

Basket
  • Type/Namespace
  • Reference
  • Basket Total
  • Tax Total
  • Shipping Total
  • SKU in Basket
  • Product Category in Order
  • Product Type in Basket
  • Product Quantity in Basket
  • Vendor in Basket
  • Segment
  • Payment Amount
  • Campaign
  • Customer Exists in a Segment

Reward and Respond to Your Customers

Configure one or many responses to behavior. Reward points and execute your own points-based loyalty platform. Quick integrate into your existing marketing platforms through webhooks. Build simple to complex promotions by combining rules and outcomes.

Action
  • n points for the Action (Flat award)
  • Points as a multiple of the Quantity of the - Action (Rate award)
  • Send an SMS
  • Send an Email
  • Add the Customer to a Segment
  • Remove the Customer from a Segment
  • Call a Webhook
  • Create a Calendar based Trigger

Order
  • n points for the Order (Flat award)
  • Points as a multiple of the Quantity of the - Order (Rate award)
  • Send an SMS
  • Send an Email
  • Add the Customer to a Segment
  • Call a Webhook
  • Create a Calendar based Trigger

Transactions
  • n points for the Transaction (Flat award)
  • Points as a multiple of the Quantity of the - Transaction (Rate award)
  • Send an SMS
  • Send an Email
  • Add the Customer to a Segment
  • Call a Webhook
  • Create a Calendar based Trigger

Points
  • Send an SMS
  • Send an Email
  • Add the Customer to a Segment
  • Call a Webhook
  • Create a Calendar based Trigger

Calendar
  • Send an SMS
  • Send an Email
  • Add the Customer to a Segment
  • Call a Webhook
  • Create a Calendar based Trigger
  • Points Expiry

Basket
  • Return potential points rewarded
  • Return a Discount Voucher, for example based on the Cart contents
  • Return a Customised Message
  • Call a Webhook